Privacy Policy

Introduction

ConnectedFresh ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy describes how we collect, use, and share information about you when you access our website, use our web-based platform, or interact with our mobile application. By using our services, you agree to the terms of this policy, which should be read in conjunction with our Terms of Service.

Information We Collect

1. Information You Provide to Us

We collect information that you provide directly to us, such as:

• Personal information (name, email address, phone number)
• Account credentials (username, password)
• Contact details (mailing address, phone number)
• Any other information you choose to provide (e.g., feedback, survey responses)

2. Information We Collect Automatically

When you use our website, platform, or mobile app, we may automatically collect certain information about your device and usage, including:

• Device Information: IP address, browser type, device type, operating system
• Usage Data: Pages viewed, time spent on pages, links clicked, and other interactions with our services
• Location Data: Precise or approximate location data from mobile devices for analytics and security purposes (e.g., to block access from certain countries)
• App-Specific Data: Device ID, app crash reports, performance data

Cookies & Tracking Technologies

We use the following third-party services on our website:

• Google Analytics 4 — Collects anonymized usage data (pages visited, session duration, traffic sources) to help us understand how visitors use our site. Sets cookies prefixed with _ga.
• Microsoft Clarity — Records anonymized session replays and heatmaps to help us improve the user experience. Sets cookies prefixed with _cl.
• Cloudflare Turnstile — Used on forms for bot protection. This is an essential security service and does not track you for advertising purposes.

We do not use advertising cookies or sell your data to third-party advertisers. The analytics services above help us improve our website and are not used for cross-site tracking or targeted advertising.

How We Use Your Information

1. Service Delivery and Enhancement

• To provide, maintain, and improve our services
• To personalize your experience and tailor content to your preferences
• To process transactions and manage your account

2. Communication

• To send you updates, newsletters, and promotional materials
• To respond to your inquiries and provide customer support
• To notify you about changes to our services or policies

3. Analytics and Security

• To analyze usage patterns and improve the functionality and user experience of our services
• To monitor and prevent fraudulent activities, security breaches, and other suspicious activities

Third-Party Sharing

1. Service Providers

We share your information with third-party service providers who perform various services on our behalf. These services may include payment processing, data analytics, customer support, and communication services. We ensure these providers adhere to stringent data protection standards.

2. Legal and Regulatory Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities, such as court orders or subpoenas.

Data Security

1. Protection Measures

We implement robust security measures to protect your personal information from unauthorized access, use, or disclosure. These measures include encryption, secure data storage, and regular security assessments.

2. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements.

Your Choices

Global Privacy Control (GPC)

We honor the Global Privacy Control signal. If your browser sends a GPC signal, we automatically disable analytics tracking on our website.

Opt Out of Analytics

You can opt out of analytics tracking at any time using the toggle below. When you opt out, we stop loading Google Analytics and Microsoft Clarity and remove any existing analytics cookies from your browser.

Access and Update

You have the right to access and update your personal information. You can review and edit your account information by logging into your account on our platform or app.

Communication Preferences

You may opt-out of receiving promotional communications from us by following the instructions in those communications or contacting us directly. Please note that you may still receive non-promotional messages related to your account and transactions.

Data Deletion

You have the right to request the deletion of your personal information. To request deletion, please contact our support team at support@connectedfresh.com. We will comply with your request as required by applicable law.

California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the right to:

• Know what personal information we collect, use, and disclose
• Delete your personal information
• Opt out of the "sale" or "sharing" of your personal information
• Non-discrimination for exercising your privacy rights

We do not sell your personal information. Our use of analytics services (Google Analytics, Microsoft Clarity) may constitute "sharing" of personal information under the CPRA. You can opt out of this sharing using the toggle above or by enabling Global Privacy Control in your browser.

To exercise any of these rights, contact us at support@connectedfresh.com.

Canadian Privacy

We comply with the Personal Information Protection and Electronic Documents Act (PIPEDA). Canadian residents have the right to access, correct, and request deletion of their personal information. For privacy inquiries, contact us at support@connectedfresh.com.

User Interactions and Feedback

We collect and may use any comments, feedback, or other interactions you have with us for service improvement and user experience enhancement. Personal information within these interactions is protected under this policy.

Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons.

Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at support@connectedfresh.com.